New Brand & Website for Oskar Blues Fooderies

Planet media launches a new brand identity and custom website for Oskar Blues Fooderies, the celebrated Lyons, Colorado restaurant group known for pairing world-class craft beer with fresh, locally inspired food. This project marks another milestone for Planet Media, a Denver-based sustainability marketing and digital production agency with more than 25 years of experience helping food, beverage, and lifestyle brands build powerful online presences. The new website is live now at oskarbluesfooderies.com and reflects the energy, authenticity, and community spirit that Oskar Blues Fooderies has built since its founding.

Planet Media Launches a Brand Built on Craft, Community, and Colorado Culture

Oskar Blues Fooderies is not a typical restaurant client. It is a multi-concept restaurant group rooted in the same rebellious, community-first spirit that made Oskar Blues Brewery one of the most recognized craft beer brands in the United States. When the Fooderies team approached Planet Media, they needed more than a website refresh. They needed a brand system that could hold together several distinct restaurant concepts under one cohesive identity while still allowing each location to express its own personality.

The Oskar Blues Fooderies portfolio includes some of Colorado’s most beloved dining destinations. Home Made Liquids and Solids brings a warm, neighborhood-tavern feel to its menu of comfort food and craft cocktails. Grill and Brew delivers the classic pairing of fire-cooked food and cold beer in a relaxed, outdoor-friendly setting. Cyclhops offers a unique cycling and dining experience that fits perfectly with Colorado’s active lifestyle culture. CHUBurger at Coors Field brings the Oskar Blues spirit directly into one of Denver’s most iconic sports venues, giving baseball fans a taste of genuine Colorado craft food and beer in the heart of the stadium.

Each of these concepts needed to feel connected to the Oskar Blues Fooderies parent brand while maintaining its own visual and tonal identity. Planet Media’s branding team worked closely with Chef and Co-Owner Jason Rogers and Director of Operations and Co-Owner Anita Gray to develop a brand framework that accomplished exactly that. The result is a visual system built on bold typography, earthy Colorado color palettes, and photography that captures the genuine warmth and energy of each restaurant location.

What Planet Media Launches Means for Restaurant Branding in Colorado

The restaurant industry is one of the most competitive sectors for digital marketing. According to the National Restaurant Association, more than 90 percent of guests research a restaurant online before visiting for the first time. That means a restaurant’s website is often the single most important touchpoint in the customer journey, more influential than word of mouth, social media, or even physical signage in many cases.

For a brand like Oskar Blues Fooderies, the stakes are even higher. The group’s restaurants attract both loyal local regulars and out-of-state visitors who discover the brand through Oskar Blues Brewery’s national reputation. A website that fails to communicate the quality, atmosphere, and values of the restaurants could easily cost the group thousands of potential visits every month. Planet Media understood this challenge from the very beginning of the engagement and built the entire project strategy around solving it.

The new website is designed to convert visitors into guests. Every page is structured to answer the questions a potential diner is most likely to ask: Where are you located? What is on the menu? What is the atmosphere like? Is there live music? Can I make a reservation? The information architecture is clean, intuitive, and fast, ensuring that users on both desktop and mobile devices can find what they need in seconds rather than minutes.

Planet Media Launches a Website Designed for Growth and Flexibility

One of the most important requirements Oskar Blues Fooderies brought to the project was editability. As a growing restaurant group, the team needed the ability to update menus, add new locations, promote events, and publish content without relying on a developer for every change. Planet Media built the new website on a robust content management system that gives the Fooderies team full control over their digital presence.

Jason Rogers, Chef and Co-Owner of Oskar Blues Fooderies, spoke directly to this point in his feedback on the completed project. “We have had nothing but a positive response since we launched our new site,” Rogers said. “The website is gorgeous, functions wonderfully, and the amount of editability built in is exactly what we need while we grow. The website exemplifies the image we want to project for our restaurants and we could not be more thrilled to share it with our customers.”

Rogers also offered a strong endorsement of the Planet Media team’s process and professionalism. “We would, without hesitation, recommend Planet Media to anyone looking to design and build a new website. Your team did a great job from start to finish and if we need to do it again in the future, Planet Media will certainly be the first place we go.”

This kind of feedback reflects a project philosophy that Planet Media applies to every engagement. The goal is never simply to deliver a finished product. The goal is to deliver a platform that the client can own, operate, and grow independently. For a restaurant group that is expanding rapidly and managing multiple concepts simultaneously, that kind of operational independence is not a luxury. It is a necessity.

The Design Process: How Planet Media Launches Projects Like This One

Every Planet Media project begins with a deep discovery phase. Before a single wireframe is drawn or a single line of code is written, the team invests significant time in understanding the client’s business, their customers, their competitors, and their goals. For Oskar Blues Fooderies, this discovery process involved reviewing the existing brand assets, conducting stakeholder interviews with the ownership team, and analyzing the competitive landscape of Colorado’s restaurant and craft beer industry.

From discovery, the team moved into brand strategy. This phase defined the core brand attributes that would guide all visual and verbal decisions throughout the project. For Oskar Blues Fooderies, those attributes centered on authenticity, community, craft, and Colorado pride. These are not abstract marketing concepts for this brand. They are lived values that show up in every menu item, every event, and every interaction the restaurants have with their guests.

With the brand strategy in place, Planet Media’s design team developed a visual identity system that included logo refinements, a color palette, typography standards, iconography, and photography guidelines. These elements were then applied consistently across the website, ensuring that every page felt like a natural extension of the brand rather than a disconnected collection of information.

The development phase focused on performance, accessibility, and scalability. Planet Media’s developers built the site to load quickly on all devices, meet current web accessibility standards, and support future growth as Oskar Blues Fooderies continues to expand its portfolio of restaurant concepts. The result is a website that is as technically sound as it is visually compelling.

About Oskar Blues Fooderies: A Legacy of Craft Beer and Great Food

Oskar Blues Fooderies is the restaurant arm of the Oskar Blues family, which was founded by Dale Katechis in 1997 in Lyons, Colorado. Oskar Blues Brewery made history when it launched the craft beer-in-a-can movement with its hand-canned flagship brew, Dale’s Pale Ale. That decision to put premium craft beer in a can was considered radical at the time, but it proved to be a defining moment for the entire craft beer industry. Today, Oskar Blues is one of the fastest-growing independent breweries in the country, operating facilities in Longmont, Colorado, and Brevard, North Carolina.

The Fooderies group carries that same spirit of innovation and quality into the restaurant space. Chef Jason Rogers and Director of Operations Anita Gray oversee the day-to-day operations of the restaurant portfolio, bringing the same attention to detail and commitment to quality that defines the Oskar Blues brand to every plate and every pint they serve. Their philosophy is simple: craft beer, fresh ingredients, live music, and the company of family and friends are the ingredients for a special occasion every single day.

In 2013, Oskar Blues founded the CAN’d Aid Foundation, a 501(c)(3) nonprofit public charity that supports community programs focused on music, outdoor recreation, and environmental stewardship across the United States. The foundation’s programs, including Tunes, Treads and Trails, and Love Yur Mama, reflect the brand’s deep commitment to the communities and landscapes that inspire everything Oskar Blues does. This commitment to community and sustainability is one of the reasons Planet Media was so excited to take on this project.

Planet Media Launches Projects That Align With Sustainable Brand Values

Planet Media is not just a digital agency. It is a sustainability marketing agency that believes the brands doing the most good in the world deserve the best possible digital presence. Oskar Blues Fooderies is exactly the kind of client that fits this mission. The brand’s commitment to local sourcing, community investment, and environmental stewardship through the CAN’d Aid Foundation aligns directly with the values Planet Media brings to every project.

Sustainable branding is about more than using recycled paper or planting trees. It is about building brands that are honest, consistent, and genuinely connected to the communities they serve. According to the U.S. Environmental Protection Agency, sustainable business practices that are communicated clearly and authentically to consumers build stronger long-term brand loyalty than traditional marketing approaches. This principle guided every decision Planet Media made throughout the Oskar Blues Fooderies project.

From the photography direction that showcased real ingredients and real people to the content strategy that highlighted the brand’s community partnerships and live music programming, every element of the new website was designed to communicate the authentic values of Oskar Blues Fooderies. The result is a digital presence that does not just look good. It tells a true story in a way that resonates with the brand’s core audience.

Kurt Whitt on Why Planet Media Launches Projects Like Oskar Blues Fooderies

Kurt Whitt, founder and Chief Executive Officer of Planet Media, spoke about what makes the Oskar Blues Fooderies engagement so meaningful for the agency. “Oskar Blues Fooderies is an exciting client for Planet Media to work with,” Whitt said. “They are leaders in the local restaurant industry and own several very successful restaurants. They maintain very high standards both in the food they produce and in the brand they represent.”

Whitt founded Planet Media in 1999 in Mountain View, California, bringing with him more than 25 years of experience in Silicon Valley’s internet and technology sector. His background spans interactive television, new media, broadcast, broadband communications, and web-based business development. Under his leadership, Planet Media relocated to Denver, Colorado, where it has grown into one of the region’s most respected digital production studios.

The agency’s portfolio spans industries including food and beverage, outdoor recreation, technology, healthcare, nonprofit, and retail. But regardless of the industry, the approach is always the same: understand the client’s business deeply, build a brand strategy grounded in genuine values, and execute with precision and creativity. The Oskar Blues Fooderies project is a strong example of what that approach looks like when it comes together at the highest level.

What This Project Demonstrates About Modern Restaurant Website Design

The Oskar Blues Fooderies website is a case study in what modern restaurant website design should accomplish. It is fast, mobile-first, visually rich, and easy to navigate. It communicates the brand’s personality immediately and gives visitors all the practical information they need to make a decision to visit. And it is built on a platform that the client’s team can manage independently without technical expertise.

These qualities are not accidental. They are the result of a disciplined design and development process that prioritizes the user experience above all else. Planet Media’s UX and UI team spent considerable time mapping the customer journey for each of the Fooderies restaurant concepts, identifying the moments where a well-designed digital experience could make the difference between a visitor who bounces and a visitor who books a table.

The mobile experience received particular attention during the development phase. With the majority of restaurant searches now happening on smartphones, a website that performs poorly on mobile is not just a missed opportunity. It is a direct threat to revenue. Planet Media built the Oskar Blues Fooderies site with a mobile-first development approach, ensuring that the experience on a phone is just as polished and functional as the experience on a desktop computer.

Page speed was another critical focus. Research consistently shows that users abandon websites that take more than three seconds to load, and that every additional second of load time reduces conversion rates significantly. Planet Media’s development team optimized every asset on the Oskar Blues Fooderies site to ensure fast load times across all devices and connection speeds, giving the brand the best possible chance of converting a curious visitor into a paying guest.

About Planet Media: Denver’s Sustainability Marketing Agency

Planet Media is a leading Denver-based digital media production studio and sustainability marketing agency with more than 25 years of experience serving clients across the United States. The agency specializes in branding, UX and UI design, web development, ecommerce, custom programming, mobile applications, digital marketing strategy, and web consulting.

Founded in 1999 by Kurt Whitt, Planet Media is a privately held limited liability corporation incorporated in the State of Colorado. The agency’s team brings together strategists, designers, developers, and content specialists who share a common commitment to building digital experiences that are beautiful, functional, and aligned with the values of the brands they serve.

Planet Media works with clients ranging from emerging startups to established regional brands, with a particular focus on businesses that are committed to sustainability, community, and doing business in a way that creates genuine value for the people they serve. If you are looking for a partner to help you build or reinvent your digital presence, contact Planet Media’s Denver, Colorado office for a no-obligation project cost analysis.

Whether you need a complete brand overhaul, a new website, a digital marketing strategy, or all three, Planet Media has the experience, the process, and the team to deliver results that exceed your expectations. The Oskar Blues Fooderies project is just one example of what is possible when a great brand and a great agency find each other and commit to doing the work the right way.

Frequently Asked Questions

What did Planet Media launch for Oskar Blues Fooderies?

Planet media launches a new brand identity and custom website for Oskar Blues Fooderies, a multi-concept restaurant group based in Lyons, Colorado. The project included a full visual identity system, information architecture, and a content management platform that gives the Fooderies team full editorial control over their digital presence.

Who owns Oskar Blues Fooderies?

Oskar Blues Fooderies is co-owned and operated by Chef Jason Rogers and Director of Operations Anita Gray. The restaurant group is part of the broader Oskar Blues family, which was originally founded by Dale Katechis in 1997 in Lyons, Colorado.

What restaurants are part of Oskar Blues Fooderies?

Oskar Blues Fooderies operates several restaurant concepts including Home Made Liquids and Solids, Grill and Brew, Cyclhops, and CHUBurger at Coors Field in Denver. Each concept has its own personality but shares the core Oskar Blues values of craft, community, and Colorado pride.

Why did Oskar Blues Fooderies hire Planet Media for their website?

Oskar Blues Fooderies needed a website that could unify multiple restaurant concepts under one brand while remaining easy for the internal team to update and manage. Planet media launches projects like this one by combining deep brand strategy with technically sound, scalable web development to deliver a platform that grows with the client.

What did Jason Rogers say about the Planet Media website project?

Jason Rogers, Chef and Co-Owner of Oskar Blues Fooderies, said the new website is gorgeous, functions wonderfully, and has the editability the team needs as they grow. He added that he would recommend Planet Media without hesitation to anyone looking to design and build a new website.

How does Planet Media approach restaurant website design?

Planet Media begins every restaurant website project with a discovery phase that includes stakeholder interviews, competitive analysis, and customer journey mapping. The team then develops a brand strategy, visual identity, and technical architecture that work together to convert website visitors into restaurant guests.

What is the CAN’d Aid Foundation?

The CAN’d Aid Foundation is a 501(c)(3) nonprofit public charity founded by Oskar Blues in 2013. It supports community programs focused on music, outdoor recreation, and environmental stewardship across the United States through initiatives including Tunes, Treads and Trails, and Love Yur Mama.

What makes Planet Media different from other web design agencies?

Planet media launches every project with a sustainability-first mindset, meaning the agency prioritizes brands that are committed to community, authenticity, and doing business responsibly. With more than 25 years of experience and a team that spans strategy, design, development, and content, Planet Media delivers digital experiences that are both visually compelling and technically excellent.

Where is Planet Media located?

Planet Media is a Denver, Colorado-based digital media production studio and sustainability marketing agency. The company was originally founded in 1999 in Mountain View, California, by Kurt Whitt, a Silicon Valley business executive, and later relocated to Denver where it continues to serve clients across the United States.

How can I hire Planet Media for a branding or website project?

You can contact Planet Media through their Denver, Colorado office to request a no-obligation project cost analysis. The agency specializes in branding, web design, web development, ecommerce, digital marketing strategy, and sustainability marketing for businesses of all sizes.

Kurt Whitt

Planet Media

Founder and CEO of Planet Media, a sustainability focused marketing agency. 25+ years helping purpose driven brands grow through strategy, storytelling and design.

More about the team

Planet Media Launches New Brand & Website For Oskar Blues Fooderies